We’ve known for years that drug companies give gifts to physicians. The gifts have taken many forms – pens, vacations, meals, free samples, etc… Physicians always insisted that these gifts didn’t influence their prescribing practice – that they always prescribed strictly in the best interests of their clients.
Two trends have been exposed in recent years which demonstrate just how depraved this hand-in-glove relationship has become.
Firstly, the “thought leader” ruse. Here’s how it works. A drug rep, usually an attractive young, perfectly groomed female, approaches a physician, usually male, and tells the physician that he has been identified as a thought leader in his area, and that they would like to recruit him to give presentations to groups of physicians and other healthcare workers. The physician, of course, will be paid generously for his time. He says “sure,” and the dance begins. The drug rep arranges the “training” sessions. The drug company provides the script and the refreshments. The mark – I mean the physician – delivers the script, in which the merits of the drug company’s product are lauded to the detriment of competitors. At the end of the session, the physician receives a check and goes away contented. Over the next few months more such sessions will be organized and the physician begins to think of his “speech” checks as regular income. He will also receive “coaching” from the drug rep if his presentation seems to lack the kind of conviction that the drug company feels warranted. (After all, they are paying the piper).
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